"La Original" for La Tropical Cervecería
Typography and Design Campaign for La Tropical's La Original Brew
Inspired by the artisanal essence of handcrafted beer and the vibrant tropical vibes of Cuba's oldest brewery, our campaign for La Original brew from La Tropical Cervecería celebrates the rich heritage and youthful energy of Miami's youngest brewery. The typography design captures the spontaneity and creativity of hand-drawn elements, while the eclectic mix of colors and textures reflects the brew's diverse flavors and authentically Cuban roots, inviting beer enthusiasts to savor a one-of-a-kind experience.